Your exit will happen.
The question is whether it will be on your terms or someone else’s.
The Simple Exit isn’t about selling your business.
It’s about:
The regret of not planning well.
The importance of articulating your identity outside your business.
The value of gaining control over your exit.
The significance of your legacy as you exit.
The fear of irrelevance many owners face beyond their exit.
The failure to consider the impact on the family with your exit.
The Hard Truth
75% of owners regret their exit
70% of businesses never sell
Most owners have 80%+ of wealth trapped in the business
This book helps change that outcome.
“I’m glad you’ve taken the time to visit this website filled with useful content to carry your Simple Exit journey further. I’m here to help! Don’t hesitate to engage with me if you’d like a more personal touch. I hope you find what you were looking during your visit.”
-Todd Bailey, CEPA. Author of “The Simple Exit.”
This book is for you if…
✓ You are considering an exit from your business within the next 3–10 years
✓ Your business is your largest asset
✓ You want more options, not fewer
✓ You aren’t sure what your company is really worth
✓ You want to avoid leaving money on the table
✓ And you know you need accountability to execute on a successful exit
If you want a copy of The Simple Exit, follow the link to purchase one for yourself, an owner you know who would find value in this content, or even a group of professionals.
Use Promo Code: WEBSITE for a 20% discount.
“Building an exit ready business is simple (but it ain’t easy)!”
The key to your success is starting early and staying focused. Your exit can be simple if you do the hard work before trying to sell.
How to get maximum value from the The Simple Exit:
Start here:
Click on this link to take a 12-Question assessment to give yourself an idea for where you stand in your exit readiness today. (This is the first of 5 tools found in The Simple Exit journey.)
Additional resources:
Free Tools from the book
Everyone loves free stuff! And if that free stuff is valuable, that’s even better. By clicking this link, you will access all the tools referenced in the book along with the two business assessments found in the Epilogue that will empower you to take steps toward your Simple Exit.
Deeper Dive
If you are curious and would like to explore even deeper in the Simple Exit, click on this link to find additional valuable tools to help you prepare yourself for the journey ahead. In this section you will discover additional assessments, articles, infographics and an 18-Page Simple Exit Workbook to guide you further down your path…all for free.
Personal Engagement
If you feel like you are ready for a personalized conversation that addresses your real-life questions and helps you decide if the timing is right to engage with an exit planning coach, Todd is available for a 30-minute no-strings-attached call to explore that with you. This link will help you schedule your call with Todd.
Fact
75% Of Business Owners Regret The Sale Of their Business One Year Later.
Fact
70% Of The Businesses That Go On The Market Never Sell.
Fact
80% of the owner’s wealth is tied up in the value of their business.
Amazon Reviews
Coming soon…
Infographics related to The Simple Exit
You are invited to use and share these infographics on social media as desired.
What others have said about The Simple Exit…
"[The Simple Exit is] A must-read for every business owner. Todd Bailey combines the wisdom of a successful entrepreneur, the perspective of a post-exit owner, and the expertise of a world-class Exit Planning Advisor to deliver a clear, practical guide for building an exit-ready business and a meaningful next chapter. This book has the power to change the trajectory of an owner's future."
Renée Russo, CEPA - 2026 Exit Planner of the Year with The Exit Planning Institute. Founder & CEO, Rise Up Business Coaching Ltd.
"You only get one shot at exiting your business well. Todd understands something we live every day in the EOS community: simple and easy are not the same thing. The Simple Exit gives owners a clear, honest path to start preparing years before the sale, which is exactly when the work matters most. If your exit is anywhere on the horizon, read this book while you still have time to act on it."
Mark O'Donnell, Visionary and CEO, EOS Worldwide.
"As an active practitioner of the ‘Value Acceleration Methodology,’ and one who values the concept of beginning with the end in mind, I appreciate the no-nonsense approach that Todd Bailey shares in The Simple Exit. Written for those business owners who take the invite to think 3 steps ahead - owners who apply themselves by going through the exit assessments and other supporting exercises - are likely to view their business from a new perspective. With this new perspective, many will find options and pathways to realize their true value upon the eventual exit that wouldn't have been there before."
Jason "Wally" Waldron, CEPA - Founder and President, Exitology
"Never underestimate how difficult it is to make a complex subject simple and accessible. The Simple Exit is that book — an absolute page-turner and arguably the most important exit-planning book to guide business owners toward the greatest day of their lives.”
Tom Deans Ph.D. - Author of Every Family’s Business, Willing Wisdom, and The Happy Inheritor
“You will exit your business. The only question is whether it will be on your terms or someone else's. The Simple Exit is Todd Bailey's answer to that reality, and he delivers it with the clarity and conviction of someone who has sat across the table from owners on both sides of that outcome. Todd takes one of the most emotionally charged financial events in a person's life, the sale of a business built from the ground up, and systematically removes the fog, the fear, and the false assumptions that cause owners to leave millions on the table or, worse, find themselves with nothing to sell at all. His eight-step framework is practical without being prescriptive, actionable without being overwhelming, and written with the hard-won credibility of someone who has lived both sides of this experience.”
Clare Price, CEPA - CEO, Octain Growth Systems
“Todd Bailey has done something every business owner needs: he has made the early exit planning journey feel understandable. The Simple Exit strips away unnecessary complexity while still honoring the hard work required to build an exit-ready business. For owners who know they need to prepare but don’t know where to start, this book is a practical first step.”
Jerome Myers, MBA, CEPA- Exit Strategist, Author of Exit to Excellence
“Todd has a remarkable ability to simplify one of the most important—and too often overlooked—truths in business ownership: successful exits don't happen by accident. They happen by intention. His practical approach to preparing for the eventual sale or transition of a business is both refreshing and empowering. Through stories and real-world experiences, Todd teaches timeless principles in a way that is easy to understand, relatable, and most importantly, actionable. Business owners spend decades building their companies. They deserve to receive the full value of that life's work, and Todd provides a roadmap for doing exactly that. If you're even thinking about selling your business in the next ten years, this book is a must-read. The best exits are not left to chance. They are designed. Successful exits don't just happen.”
Rick Krebs, CPA, CEPA - M&A Advisor and Author of Sell Your Business By Design Not By Default
A few of the businesses impacted by The Simple Exit :
